About New Deli
More than a food supplier — a partner you can count on.
At New Deli Food Trading, we believe great food businesses are built on great relationships. What began as a small business has grown into a trusted wholesale food supplier serving restaurants, cafés, hotels, schools, caterers, hawkers and food businesses across Singapore.
We supply quality meat, seafood, frozen products, dry goods and foodservice essentials — but our true mission goes beyond the delivery. We are here to support the success of every customer we serve.
Our story
Customers deserve a partner, not just a supplier.
New Deli Food was founded on a simple belief: customers deserve someone who listens, understands their needs and genuinely cares about helping their business grow.
Led by a father-and-son duo, we combine years of industry experience with a fresh, customer-focused approach. From day one, we have placed people at the centre of everything we do.
Every food business is different. A restaurant may need customised meat cuts. A café may need reliable weekly deliveries. A caterer may need urgent support during peak periods. Whatever the requirement, we strive to deliver the personalised service larger suppliers often cannot.
Powered by a dedicated team
Behind every delivery is a team that cares.
New Deli Food is supported by a committed team of responsible, customer-oriented professionals who share the values our company was founded on. From customer service and warehouse operations to procurement, logistics and sales support, every member plays a role in the experience our customers expect.
We take pride in being responsive, dependable and willing to go the extra mile when our customers need us most.
“Every order placed, every recommendation made, every opportunity given — we are deeply grateful to the customers and suppliers who have walked this journey with us.”
Growing together
Greater heights — together.
Our vision is not simply to become a larger company. It is to grow alongside our team, our customers and our suppliers. Long-term success comes when everyone in the value chain grows together.
- Integrity
- Reliability
- Gratitude
- Genuine Care
To our customers, suppliers and team members — thank you for being part of our journey. Your trust, support and partnership inspire us every day to improve, innovate and serve better.
We look forward to growing together for many years to come.
New Deli Food Trading Pte LtdYour Trusted Food Supply Partner in Singapore
Ready to stock your kitchen?
Talk to our team today — we usually reply quickly during business hours.